Publications citing Design Crux as a resource
Designs that make my Heart Beat Faster by Kevin Reeder; Associate Professor, Industrial Design
Evaluating a Fabric Device Controller by Amy Hurst & John Zimmerman; Human–Computer Interaction Institute and School of Design, Carnegie Mellon University
Visual Storyboarding provides a conceptual bridge from research to development; International Technology Education Association
Report Makeovers Janine Louden, Cognos Pty
Client Spotlight: Intercure
Intercure’s Respirate product page was redesigned after two previous firms hadn’t produced the results the company was after.
Working within stakeholder constraints, direct response copywriting and layout design changes increased response. Since then, Design Crux is working with Intercure on a second project.
The problem: Subscribers were signing up for a newsletter but not converting.
You can discover the persuasion design secrets used to solve the problem and boost response, when we discuss your project details.
Work With Me to discover…
What Customers Want You To Know About Design …but will never tell you
Design sends a message about how well you know your customer. Design speaks louder than words on paper, speeches about the customer, or advertising claims. When design becomes a strategic asset, customers buy more, refer more, and complain less.
Customers want you to know they are more design literate than ever. While they may not be able to tell you what they want technically, they know when you get a design right.
Companies from Mazda to Microsoft have found usability comes up short. They have used the techniques you can find on this site to delve deeper into what influences and delights customers. Customers want you to know you get zero marketing points for usability. Your products should be usable as bare minimum competence. That’s why Design Crux techniques go far beyond simple usability to persuasive and desirability design.
Usability barely gets you into competition for customer dollars. Design Crux helps you win those dollars.
Just one of the reasons college professors who teach design link to this site, and research papers cite the practical working information you can only find here.
Contact Design Crux And Discover…
- What single change in a CSS web layout file boosted conversions 384%, without changing one word of text — and other visual merchandising techniques
- Designs to overcome a downturn. Facts, figures and case studies show how design driven companies can take business away from technology and cost driven competitors
- How infographics can communicate your unique business proposition and increase the “pass around factor” making white papers and presentations persuasive and compelling
- The alternative to stock photography which consistently tests as producing higher response, and why your graphic artist has probably never made one
- Why this week’s design fad can depress sales, design secrets of message–to–market match
- The information design tool interaction designers use (and regular designers don’t) to get inside the mind of customers
- Where A List Apart, For People Who Make Websites wrote Text is interface and explained why “…if your designer says, ‘I’m not a writer,’ it may be time to find one who is.”
- The S.P.R.E.A.D. formula which separates good viral marketing from pointless entertainment everyone talks about but nobody buys from
- Is Your Website an “Over–Priced Under–Performer?” Use this simple test to find and fix the most common problems most sites suffer from
- An order button design which customers will never tell you about, but testing proves they respond from 35% to 320% better than your current design
If you were to use just 3 of these techniques, how much of the sales you lose out on day–after–day would instead go to your bottom line?
Most ‘designers’ can’t tell you, because they know little or nothing about interaction design. They may know PhotoShop, not how to use graphics to improve your sales response. They may call what they do interface design, but without interaction design techniques, it’s only interface decoration.
You’re Ready To Make Design Thinking Your Business Advantage, if only…
If you’re reading this you have demonstrated interest in finding out more. You may agree I have ideas, concepts and working examples that could produce dramatic gains of sales and profitability — but you’re just too busy struggling with the status quo — that is, of course, your option.
Here are some people who acted…
We hired John to do a cutaway illustration of our chairslippers to illustrate the difference between our product and a regular tennis ball. We were impressed with John’s communication and attention to detail. Often times dealing with designers they rush you to approve a proof. John, however, had the patience and understanding to get the image right through the many drafts and revisions. He is easy to work with and I would recommend him to anyone
Tj Gervais
chairslippers.com
It is not very often that an Electro-mechanical Contracting Company is awarded a $100 million contract and attributes the success of the deal to a web expert. John Soellner not only gave us advice on our online marketing strategy but enabled us to sharpen our marketing strategy and turn it around from a product driven approach to a customer driven approach. With his advice we were able to focus in redefining our our USP to suit our Clients' needs rather than ours. At the end both our Clients as well as ourselves are benefiting from it.
Dr Yannis Lazarides
Area Manager
erecontracting.com
We needed an interface to present detailed information on nationally
recognized physicians in a way that enabled comparisons and decisions on
who to consult.
We had a very tight schedule and wanted the interface to be attractive,
and also to present the information with logic in delivering what the
users needed in a useful and clear arrangement of data.
John built a dashboard quickly, on time, within a reasonable budget,
and according to our requested specifications and format. We are very
happy with the result and look forward to working with him again.
Joshua Newman MD MSHS
Private Health Management
privatehealthmgmt.com
I cannot begin to thank you on what information that you just gave me. In all the years of web developing I’ve been doing and it may sound stupid, I have never had someone give me the type of advise you just did. Responses I get are usually bland like, “Looks good.. keep up the good work!” What you did is exactly the type of criticism I was looking for.”
Christopher Kennedy
Biglevel.com Design
Let me say it this way. I had the engine. I needed the car and the driver to go along with it.
I’ve gotten a lot of advice on improving my site. The advice received from Design Crux stood out from the crowd. Design Crux understood what I was saying and trying to do. Using this advice, I was able to refocus and work confidently on my website platform with confidence that it would be able to grow in the now and in the future. Based on results so far, I was also able to project an increase in revenues of 130%. I was pleased.
Now that I have a working platform. I use Design Crux to help me with those growing pains. I come up with new technologies and Design Crux helps me figure out how to make use of these technologies in a creative and user friendly manner. I consider myself as a visionary. I consider Design Crux my competitive advantage.
The next time that you have been looking at or for something and just can not solve the problem. Look away, contact Design Crux and get your focus. The information and advice you receive will focus your vision and you will reach your objectives and solve your most pressing problems.
J. Fitzgerald Flood
Owner and Operator of: Yoddle.net
You could be writing a letter like the one above. …Or still wonder if your web site is missing out on half the sales (or more) it could be making for you.
You’ve taken the first step showing interest in working with me by reading this far. You’re ready to join the businesses and college courses who use Design Crux as their competitive advantage, so it’s time for the next step. Fill in the contact form and find out what design–driven business innovation could be doing for you.