Publications citing Design Crux as a resource
Designs that make my Heart Beat Faster by Kevin Reeder; Associate Professor, Industrial Design
Evaluating a Fabric Device Controller by Amy Hurst & John Zimmerman; Human–Computer Interaction Institute and School of Design, Carnegie Mellon University
Visual Storyboarding provides a conceptual bridge from research to development; International Technology Education Association
Report Makeovers Janine Louden, Cognos Pty
Client Spotlight: Intercure
Intercure’s Respirate product page was redesigned after two previous firms hadn’t produced the results the company was after.
Working within stakeholder constraints, direct response copywriting and layout design changes increased response. Since then, Design Crux is working with Intercure on a second project.
The problem: Subscribers were signing up for a newsletter but not converting.
You can discover the persuasion design secrets used to solve the problem and boost response, when we discuss your project details.
Work With Me to…
Expose 7 Myths of Business Effective Websites Your Designer Never Told You About
Let me say it this way. I had the engine. I needed the car and the driver to go along with it.
I’ve gotten a lot of advice on improving my site. The advice received from Design Crux stood out from the crowd. Design Crux understood what I was saying and trying to do. Using this advice, I was able to refocus and work confidently on my website platform with confidence that it would be able to grow in the now and in the future. Based on results so far, I was also able to project an increase in revenues of 130%. I was pleased.
Now that I have a working platform. I use Design Crux to help me with those growing pains. I come up with new technologies and Design Crux helps me figure out how to make use of these technologies in a creative and user friendly manner. I consider myself as a visionary. I consider Design Crux my competitive advantage.
The next time that you have been looking at or for something and just can not solve the problem. Look away, contact Design Crux and get your focus. The information and advice you receive will focus your vision and you will reach your objectives and solve your most pressing problems.
J. Fitzgerald Flood
Owner and Operator of: Yoddle.net
Three months from now you could be writing a letter like this. …Or still wonder if your web site is missing out out on half of the sales (or more) it could be making for you.
Largely that decision will center upon how many myths about design are holding your company back.
A typical company has bought into the myth design is superficial decoration. They’ve made the decision to compete on commoditization and lowest price.
Some companies have decided to make design a source of competitive advantage few competitors understand. They’ve decided to find ways to grow profits; determined to recover the money their designs were leaving on the table.
Which decision will you make?
Contact Design Crux And Discover…
- What one change in a CSS web layout file boosted conversions 384%, without changing one word of text — and other visual merchandising techniques
- How infographics can build a unique business proposition and increase the “pass around factor” making white papers and presentations persuasive and compelling
- Why what looks good to your designer can depress sales, design secrets of message–to–market match
- Where A List Apart, For People Who Make Websites wrote Text is interface and explained why “…if your designer says, “I’m not a writer,” it may be time to find one who is.”
- Which little–known “trigger points” indicate the persuadable moments most likely to make sales …and how persuasive design differs from interface decoration
Most ‘designers’ can’t help, because they know little or nothing about interaction design. They may know how to operate PhotoShop, but they don’t know how to use graphics to improve the results of a split–run test. They may call what they do interface design, but without interaction design, it’s only interface decoration.
Ask your designer some simple questions. Ask which single design change can result in a 384% increase in customer conversions. Ask about the difference between brand awareness and brand preference in terms of bottom line business results. Ask a designer how they write copy or what an advertorial layout looks like.
Most calling themselves designers can’t answer …they honestly consider results your concern, not theirs. It’s not uncommon for a design firm to start and even finish a layout without having content. That’s not content driven design; it’s content irrelevant design.
What They Don’t Tell You: The consequence is, swap out a very few details, and the same generic design could fit any competitor, or even a non competitor in an unrelated field. From the user’s perspective, gorgeous but superficial designs sell PhotoShop, Flash, or graphic art services — not the products and services the client hired the so–called designer to sell.
The most difficult task in the writing of a white paper is knowing your audience. Mr. Soellner has a wonderful ability to put together an idea and turn it into something that the audience finds useful; something that I for one as a technical writer lack at times.
— Kurtis KadirLas Vegas, Nevada
The result is predictable. Users have become the glue holding most designs together. If and when a competitor offers a competitive design advantage, customers defect.
You can work with the same techniques universities use to teach a new generation of designers what design really means. The ideas you read about on this site have been used by the Human–Computer Interaction Institute and School of Design, Carnegie Mellon University to industrial design and user experience courses in North America, South America and Europe. The reason they cite the methods and link to the Design Crux site has to do with readying designers for the practical world of business results.
Design Thinking is Your Business Advantage
If you’re reading this you have demonstrated interest in finding out more. However, if you agree I have ideas, concepts and working examples that could drive your business to dramatic new heights of sales and profitability — but you’re just too busy struggling with the status quo — that is, of course, your option.
It’s not enough to think differently about design — information is about action. Here are some people who acted…
It is not very often that an Electro-mechanical Contracting Company is awarded a $100 million contract and attributes the success of the deal to a web expert. John Soellner not only gave us advice on our online marketing strategy but enabled us to sharpen our marketing strategy and turn it around from a product driven approach to a customer driven approach. With his advice we were able to focus in redefining our our USP to suit our Clients' needs rather than ours. At the end both our Clients as well as ourselves are benefiting from it.
Dr Yannis Lazarides
Area Manager
erecontracting.com
I cannot begin to thank you on what information that you just gave me. In all the years of web developing I’ve been doing and it may sound stupid, I have never had someone give me the type of advise you just did. Responses I get are usually bland like, “Looks good.. keep up the good work!” What you did is exactly the type of criticism I was looking for.”
— Christopher Kennedy; Biglevel.com Design
If you’re ready to find out how other companies use design to take sales away from the competition, it’s time to take the next step.
The next crucial step is to get to the crux of your specific project. So use the contact form to Email Design Crux while this is still fresh in your mind.