What Customers Want You To Know About Design …but will never tell you

Design sends a message about how well you know your customer. Design speaks louder than words on paper, speeches about the customer, or advertising claims. When design becomes a strategic asset, customers buy more, refer more, and complain less.

Customers can’t tell you about a competitive advatage, because they don’t know what technology should be doing, but isn’t. That’s why getting to the design crux is so important.

Companies from Mazda to Microsoft have found usability comes up short. They have used the techniques you can find on this site to delve deeper into what influences and delights customers. Customers want you to know you get zero marketing points for usability. Your products should be usable as bare minimum competence. That’s why Design Crux techniques go far beyond simple usability to persuasive and desirability design.

Discover what customers can show you, but will never come out and tell…Design Crux

An Information Design Approach

Crux (krucks): 1. A crucial point. 2. A troubling problem. Design Crux is about what design could do for your customers, but doesn’t.

Information isn’t just a part of UX design. Information is the desirable, persuasive human factor a powerful customer experience is made of.

Users get an experience, no matter what you do. Captology, desirability and contextual design are the means for a specific user experience you intended.

If information is supposed to be power, then information design takes on the responsibility others avoid.

Ask me what the design industry has been keeping from you